About Me
I’m James Thai, a multidisciplinary design leader with 10+ years crafting best-selling products, shaping brand stories, and building high-performance creative teams. From Vera Wang and LeSportsac to Pair Eyewear, I’ve worked across fashion, accessories, and DTC to turn cultural insight into commercial success—and vibes into visuals.
At heart, I’m a storyteller disguised as a designer. My work weaves emotion, trend, and market instinct into cohesive narratives across product, pattern, and platform.